Strategic Enrollment Management Plan

The Ohio State Strategic Enrollment Management Plan will involve the following principles:

  • Align with the university’s mission/vision, initiatives led by ODHE, and regional accreditation standards
  • Address all campuses – a “One University” plan
  • Develop and implement with input from the colleges/campuses
  • Consider the varied needs, goals, values, and expectations of contemporary learners
  • Market demand will be a component – but not the only component
  • Recognize the roles of online and hybrid education going forward
  • Fiscally responsible and acknowledge the interrelationship between size and the mix of student sources and instructional modality
We welcome your thoughts and ideas on the Strategic Enrollment Plan. Please complete this survey or email us your thoughts to inform our work.

Workgroups and charge

Data Gathering and Enrollment Optimization: Support the development of tools designed to provide data informed decision-making on targets for the total enrollment of the institution.

Domestic Undergraduate Recruitment: Identify the goals and objectives for domestic student recruitment by degree program and learning modality. Special attention will be given to strategies for enhancing quality, mix and specific populations (e.g., transfer, URM, international, transition).

Enrollment Policies and Student Transitions: Examine institutional policies, practices and messaging impacting a student’s initial and continuing enrollment. Also examine the handoff between a student who is admitted and then enrolled.

Graduate Student Enrollment: Examine approaches to ensure access and success of students throughout graduate education.

International Recruitment: Identify the goals and objectives for international student recruitment at all levels (undergraduate, graduate and professional). Reviews policies related to English proficiency for admissions.

Marketing Strategy: Recommend marketing and communication tactics and an overall strategy with attention to a one campus approach, branding, coordinated messaging, audience segmentation and utilization of predictive analytics.

Online Education Recruitment and Enrollment: Develop strategies and recommend investments needed to achieve the goals identified by leadership to find opportunities for growth in online education.

Professional Student Enrollment: Examine approaches to ensure access and success of students throughout professional education.

Regional Campuses and ATI/Wooster: Continue dialogue related to the recruitment, yield, and enrollment at Ohio State regional campuses and ATI/Wooster.

Strategic Working Group on Completion: Enrollment management is the sum of recruitment plus retention. This group aligns with university completion initiatives to support a student life cycle approach.

Student Financial Success and Support Strategy: Consider strategies including financial aid optimization, financial aid policies, target discount rates, student financial success resources, student debt reduction and endowed scholarship management. Will consider the balance of quality and net tuition revenue expected in the cohorts of new students and will also recommend change to policies or practices that lead to incurring wasteful debt or poor utilization of aid.